The plain version
of the small print.

01Who we are

This website and our services are provided by Direct Wave Agency Ltd, trading as Direct Wave Agency ("Direct Wave", "we", "us"). We are a company registered in England & Wales. Our registered office and trading address is 1A Highfield Road, Dartford, DA1 2JH. Company number: 17446510.

By using this website or engaging us for work, you agree to these terms. If you are agreeing on behalf of a business, you confirm you are authorised to do so.

02Our services

We provide digital marketing and SEO consultancy and delivery, which may include technical SEO, content strategy, paid search, analytics and related advisory work. The specific work for any engagement is set out in a written proposal, statement of work or email agreed between us (the "Scope").

03Quotes and scope

Quotes are valid for 30 days unless stated otherwise. Work is limited to the agreed Scope. Anything outside it is treated as a new request and may change the fee and timeline. We will always confirm additional work with you before starting it.

04Fees and payment

Fees, and whether they are fixed, retained or time-based, are set out in the Scope.

• Unless agreed otherwise, project fees are due on commencement, and retainers are invoiced monthly in advance.
• Invoices are payable within 14 days of the invoice date.
• We may pause work on overdue accounts and may charge interest on late payment in line with the Late Payment of Commercial Debts (Interest) Act 1998.
• Third-party costs (for example, advertising spend or software licences) are your responsibility and are billed at cost unless stated otherwise.

05Your responsibilities

To do our best work we need your cooperation. You agree to:

• Give us timely access to the accounts, analytics, content and people we need.
• Provide accurate information and the necessary rights to any materials you supply.
• Review and respond to deliverables within a reasonable time.

Delays on your side may affect timelines and results, and are not our responsibility.

06Results and third parties

We are candid about this because the industry often is not. SEO and digital marketing depend on third-party platforms (such as search engines and advertising networks) whose rankings, algorithms and policies we do not control and cannot guarantee.

• We do not guarantee specific rankings, traffic, leads or revenue.
• We commit to competent, evidence-led work using recognised good practice, and we report honestly on what it produces.
• Any figures shown in proposals, case studies or on this website are examples of past outcomes and are not a promise of future performance.

07Intellectual property

On full payment for the relevant work, you own the final deliverables we create specifically for you. We keep ownership of our own pre-existing methods, tools, templates and know-how, and grant you a licence to use them as part of your deliverables. We may describe the nature of the work in our portfolio in anonymised form unless you ask us in writing not to.

08Confidentiality

Each of us will keep the other's confidential information private and use it only for the engagement. This does not apply to information that is public through no fault of ours, or that we are required to disclose by law.

09Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be limited by law.

Subject to that, our total liability arising out of an engagement is limited to the fees paid by you for that engagement in the 12 months before the claim. We are not liable for indirect or consequential loss, or for loss of profit, revenue, data or goodwill.

10Term and cancellation

Either of us may end a retained engagement with 30 days' written notice unless the Scope says otherwise. You remain responsible for fees for work done and commitments made up to the end of the notice period. We may end an engagement immediately if fees remain unpaid or if continuing would be unlawful or unethical.

11Governing law

These terms are governed by the law of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute. We would always rather resolve things by talking first.

12Contact

Questions about these terms: team@directwaveagency.co.uk, or write to Direct Wave Agency Ltd, 1A Highfield Road, Dartford, DA1 2JH.