What we hold,
and why.

01Who controls your data

Direct Wave Agency Ltd, trading as Direct Wave Agency, is the data controller for the personal data described here. Our trading address is 1A Highfield Road, Dartford, DA1 2JH. You can reach us at team@directwaveagency.co.uk.

02What we collect

We keep data collection to what we actually need.

• Enquiry details you send through our contact form or by email: your name, work email, company and message.
• Client engagement data needed to do the work, which may include access to your marketing and analytics accounts.
• Usage data gathered by analytics when you browse this site, such as pages visited and general location, in aggregate.

03How we use it

We use your data to reply to your enquiry, to provide and manage the services you engage us for, to send administrative information such as invoices, and to keep this website secure and working. We do not sell your data, and we do not send marketing emails without your consent.

04Our lawful bases

Under UK GDPR we rely on:

• Legitimate interests, to respond to enquiries and run our business, where these do not override your rights.
• Contract, to deliver services you have engaged us for.
• Consent, for non-essential cookies and any marketing, which you can withdraw at any time.
• Legal obligation, for example keeping records required by tax law.

05Who we share it with

We share data only with providers that help us operate, under appropriate agreements. These include our form provider (Formspree), our website host, our analytics provider, and professional advisers where required. Some may process data outside the UK; where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement.

06How long we keep it

We keep enquiry data for as long as needed to deal with your enquiry and a reasonable period afterwards. We keep client records for the duration of the engagement and for up to six years after, to meet legal and accounting obligations, then delete or anonymise them.

07Your rights

You have the right to access your data, to have it corrected or erased, to restrict or object to processing, and to data portability, subject to legal limits. To exercise any of these, email team@directwaveagency.co.uk and we will respond within one month.

08Cookies and analytics

This site uses essential cookies to function and may use analytics cookies to understand how the site is used. Analytics cookies are only set with your consent where required. You can control cookies through your browser settings at any time.

09Complaints

If you are unhappy with how we handle your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

10Changes

We may update this notice from time to time. The date at the top shows when it last changed. Material changes will be reflected here.

11Contact

Any question about your privacy: team@directwaveagency.co.uk, or write to Direct Wave Agency Ltd, 1A Highfield Road, Dartford, DA1 2JH.